Tuesday, March 14, 2023

Emerging Singer-songwriter Zito Shares New Single and Video “Slay”


Emerging singer-songwriter Zito shares her debut single “SLAY” via FAMA Collective. Co-produced by Zito, Peter Reilly, and Brian Lange, the single showcases Zito’s defiant vocal strength while offering listeners a glimpse into her world. “SLAY” serves as much more than an introduction to Zito; it’s the beginning of a new and deeply personal project – a testament to Zito’s transition into her artistry, liberation, and personhood. 

Arriving alongside the evocative soulful track is a sultry visual that brings to life the angst of spiraling through self-loathing and toxic love. Directed by Danie Harris and Kevin Eikenberg of Four/Ten Media, the visual was shot in Philadelphia and features Zito amidst a moody late-night atmosphere that evokes an intimate sense of yearning.

Speaking on the track, Zito shares, “Slay was an attempt to capture a feeling, or a flash of memory really, through the sound of the song rather than the song itself. Peter and I knew we wanted to keep [the production] stripped and dark, brooding throughout, and let it burn slowly toward the drop in the second chorus. We wanted it to feel like it gradually spiraled the way emotions do in toxic situations, mimicking the angst of bad decision-making and self-loathing.” Expanding on the videoshe adds, “I think we captured that… the imagery, a ‘nighttime’ atmosphere, flashes of light and movement.”

Her latest release unveils a profoundly intimate and vulnerable side to her artistry that caters to her mysterious backstory and wide breadth of influences spanning classical, jazz, rock, and pop. A professional opera singer turned solo artist; she carries those influences while arriving at the most elusive destination: herself. Imbued with emotion, confidence, resilience, and a newfound sense of self, Zito is poised to touch the hearts of listeners worldwide.

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